About the Project:
Client: ELine Orthodontics
Year: 2017
Production: Gracepoint Media
Concept/ DIR: S. Conor Lee
DOP: S. Conor Lee / Gracepoint Media
ABOUT
The MEAW (Multiloop Edgewise Archwire) technique was introduced over 40 years ago by Dr. Young H. Kim, an Orthodontic Professor at Boston University School of Dental Medicine. Dr. Kim came up with the technique of using a multi-loop wire to close open bites.
Dr. Sadao Sato, from the University of Kanagawa in Japan, was researching extensively regarding cranio-facial growth, physiology and anatomy of both human and animal bites (or occlusion), but did not yet find the right “tool” to move teeth in an efficient manner to achieve his ideals. It was right then when Professor Sato found out about Dr. Kim’s Multiloop Edgewise Archwire and incorporated it as a fundamental orthodontic tool. Professor Sato’s vision of orthodontics differs from many other traditional orthodontic technique such that it places special emphasis on masticatory (chewing) function, adaptation and compensation of craniofacial structures; hence the name of “Functional Orthodontics.”
English