Our History

Fort Worth Harley-Davidson® began downtown in a small store on Monroe Street in 1915 (Fort Worth Star-Telegram, August 1915). After many years of continued growth and success, it is now located on West Loop 820 South in a 40,000 sq. foot facility. In 2006, Mark and Jennifer Smith purchased the store and set new goals for growth in the years ahead. Mark has been an enthusiast since building his own 1992 Sportster from spare parts so he and his future wife could go on rides around Sundance Square. His passion for motorcycles has fueled a lifelong commitment of excellence to the Harley® experience. Fort Worth Harley® is General Managed by Jeremy Osborn and is one of the oldest dealerships in the state of Texas and strives to continue its legacy as one of the highest rated dealerships worldwide.